Why Netherlands?

European Distribution

Benefits of Locating in the Netherlands

So why the Netherlands?    It’s not the largest economy in Europe and certainly not the largest country period.  It may not be the first place that may come to mind when deciding where to establish a distribution or operational hub in Europe….but it should be and here’s why:

Location, Location and of course Location……

The Netherlands is strategically located designed to easily service markets within the European Union, Eastern Europe, the Middle East and Africa. As the country has evolved into a premier European gateway it has developed the fourth largest European airport with Amsterdam’s Schiphol and the largest ocean port in Europe in Rotterdam.

  • The Netherlands is perfectly geographically located in the center of the three largest economies in Europe:    Germany, France and the United Kingdom
  • This geographic location makes it possible to easily serve all major European markets with minimum effort
  • Next day service available for nearly all of Europe from Lisbon to Moscow.
  • There are more than 170 million customers within a 300 mile radius and more than 244 million within a 600 mile radius!

Then of course there’s ….Taxation

  • VAT Deferment: Normally VAT has to be paid at the time of import. The layout of VAT payments creates a cash flow disadvantage.  However, the Netherlands, unlike most other EU Member States, has implemented a VAT deferment system. This allows a company to defer VAT payments, due at import, until time of sale.  Since VAT is passed on to the purchaser this results in a zero cash flow payment. And with a 21% VAT rate this is a pretty convincing argument on its own!
  • Low statutory corporate income tax rate: 20% for the first €200,000 and 25% after; compared to Germany’s 29.55% plus local tax rates of 7 – 17.4% and France’s 33.3 – 34.3%.
Reference: http://www.kpmg.com/global/en/services/tax/tax-tools-and-resources/pages/corporate-tax-rates-table.aspx  
  • Ruling Practice: Obtaining an “Advance Tax Ruling” (ATR) or “Advance Pricing Agreement” (APA) are very attractive Dutch tax law features. These policies provides companies certainty about their future tax position. APA provides certainty regarding transfer-pricing issues. The ATR provides certainty of tax liabilities in advance.
  • Innovation Box: Companies can benefit from an effective tax rate of only 5% for R&D income from self-developed patented and also from intangible assets.
  • Incentive for R&D: The Netherlands provides an incentive for companies that conduct R&D.  The incentives are in the form of wage tax and social-insurance contribution of 38% and 14%.
  • Wide Tax Treaty Network: Avoidance of double taxation with treaties with over 90 countries   These are only some of the great benefits of establishing your business or distribution service within the Netherlands.

Find out how Genesis can help!

Demo Loan Program

Convincing a potential customer that your product is the best solution for their needs requires the right tools at the right time.

What better tool to have than being able to provide your sales teams and customers with your equipment for demonstration and evaluation?

Enhance Your Sales

Control Your Assets                Control Your Costs    

Providing equipment to enhance your sales has its rewards but also has many facets that must be considered.

How do you ensure that your equipment is tested, the right software or licensing is installed and is delivered on-time, on-site?

How do you control those products out in the field, ensure recovery and constant re-use of demo gear?

Your sales teams may be submitting internal orders for demonstration purposes.   What happens with those assets after a demonstration period is over?    Is the product converted to sale?   How do you retrieve those goods from a customer’s site and make sure no goods are unintentional forgotten, left behind at a customer site or sold?   How do you ensure data is scrubbed from previous usage?

If you have a global team, you need a global solution.    You need an inventory that can be shared with any sales team anywhere on the globe.    You need to get the most use of use of your inventory investment.

So how do you bring this equipment together and establish a secure, auditable and global resource center?

Case Study

In February 2012 Genesis established a demo loan program for a high-tech company with markets in the US and Europe. In March Genesis began providing equipment to their sales force in the US and Canada. At the end of 2012 Genesis will extend the program in the EMEA region from our Netherlands operation.

As of September Genesis, just through the guaranteed re-use of equipment, has reduced the cost of demo equipment by 79%!

Reduced failure rates in the field by 4%.


As part of Genesis’ suite of services we were able to provide both aggressive packaging and logistics rates.

 Feedback from the sales force has been overwhelmingly positive.

 “So far, my experience with Genesis has been great.  They are very easy to work with and have tried to meet my requests as best as they can, offering up alternatives where needed.  They do have a limited inventory at this time…..but if we all continue to send back product it will help Genesis meet our requests that much more.  Other benefits I see in doing this are:

 - Saves us time by not having to email sales to see if someone “might” have a unit

 - Keeps us from having to create spreadsheets to track these units and remember where they were sent

 - Opens up valuable storage space in our homes (or possibly cuts costs for some of you who have enough product to rent a storage unit.)

 - We never have to ship anything

 - No testing units when they come back to make sure the customer didn’t lock the unit, strip the OS, leave out accessories, damaged it, etc.


 Learn More

 Genesis has a full suite of services that are designed to meet your needs, grow your business and grow your revenues.    Let Genesis help drive a regional or global program to enhance your sales!

 Contact us!